Evolutionary Neuroscience Driving the Energy Drinks Market Boom
We like to think our purchases are rational…although the data oftentimes says otherwise.The “Keeping Up with the…Effect” is powered by deep-seated evolutionary psychology. Subconsciously, humans...
View ArticleDefying the Intermediary Dilemma
In the sports nutrition niche of the supplement industry, hypergrowth can be a double-edged sword. Early velocity is typically fueled by highly disciplined, digital-first community building and...
View ArticleDeath of the Pristine CPG Brand: Why Messy Humans Drive Growth
That old consumer packaged goods (CPG) strategic growth playbook, you know the one where legacy brands built fortresses of trust using polished, sterile messaging, and hyper-produced commercials…yeah,...
View ArticleThe "Natural" Food Dye Delusion
The consumer packaged goods (CPG) industry is racing to scrub synthetic colors from store shelves. Driven by wellness trends and political spotlights on artificial additives like Red 40 and Yellow 5,...
View ArticleClik here to view.
The Psychology of "Flavor Parity"
After launching “Death Dust,” Liquid Death realized the flavor profile didn’t hit the mark. But instead of burying the feedback, Liquid Death...Admitted the mistake immediately.Fire-sold the remaining...
View ArticleCashmere-to-Collagen Playbook: How Quince is Disrupting Dietary Supplements
If dietary supplement brands weren’t already feeling the heat from big-box private labels, a new disruptor has entered the ring: QuinceKnown for building a $10 billion empire on $50 cashmere sweaters,...
View Article$9B Protein Duopoly: Why Texture is the New Battleground
While everyone appears fixated on the "Energy Drink Wars" between Red Bull, Monster Beverage, Celsius Holdings, and Keurig Dr Pepper, a massive structural shift has been occurring in a different...
View ArticleClik here to view.
The “functional” Dupe: Lessons From Costco Launching Energy Drinks
What’s developing isn’t a functional CPG categorical battle between wholesale club private label and branded products…but an evolving model of coexistence!Private Label is No Longer StigmatizedThe two...
View ArticleRise of Beverage Industry Proxy Investment Vehicles
The beverage industry "Big 3" are playing a new game…and the rulebook just changed.Imagine a world where Nutrabolt and Keurig Dr Pepper (KDP) tag-team an acquisition to dominate the RTD Protein market....
View ArticleShow the Struggle. Build the Brand.
Scaling a CPG brand is a high-stakes balancing act between bold, market-disrupting moves and the surgical precision of day-to-day execution. While most CPG brands only post their "highlight reels,"...
View ArticleThe “New” Trap: Why Your CPG Launch Strategy is Failing
Slapping a "NEW" label on a bottle isn't a strategy...In a market saturated with choice and driven by hyper-fickle consumer behavior, “new” has become white noise...and is no longer a unique selling...
View ArticleWhy the Coolest CPG Brands Should Be Moving into the High Chair
Maybe its because I'm a CPG industry strategist within my "parenting era" as well, but "adult" brands should consider how they can capture the next generation of consumers before they can even...
View ArticleGut Health Knowledge Gap Paradox: Navigating the “Consistent Newness” of science
Driven by a shift toward preventive health and growing awareness of various "gut-organ axes," the gut health market is exploding…but our collective understanding is still playing catch-up. What if I...
View ArticleHow PepsiCo's Bold Move Redefines the Salty Snacks Market
The snacking industry is experiencing a significant shift as consumers increasingly prioritize functional nutrition, with protein emerging as a key battleground for market share. This evolving...
View ArticleRise of Dry Dating: Innovating "Liquid Courage" for the Modern Era
Whether you respect (or disdain) this reality, alcohol has been a fixture in society and mating rituals for millennia due to its dopamine-boosting effects that foster confidence and impulsivity. But...
View ArticlePredicting the Unpredictable: Lessons from the Most Important Supplement...
How a chance encounter in February 2020 revealed a multibillion-dollar shift in human behavior...and what it means for the next decade of wellness.In February 2020, I chatted casually with a prominent...
View ArticleClik here to view.
CPG Brand-Driven Insanity During College Football Bowl Games
In an era where everyone says college bowl games don't matter, savvy brand marketers apparently didn't get the memo—and fans are eating it up (sometimes literally)! These aren't just games anymore;...
View ArticleWhat My College "Faderade" Taught Me About the Future of Alcohol
Why flavor a spirit when you can "spirit" a favorite flavor?Instead of traditional brands trying to mask the taste of harsh spirits with artificial flavors, the most successful new entrants are...
View ArticleWelcome to the “Chef-Partnered Era” of Functional CPG
The next functional CPG movement has officially arrived, and it’s being led by a powerful shift: the transition from flavor lab chemistry to culinary-first craftsmanship.While Certified Flavor Chemists...
View Article️ Are OnlyFans Creators Too Spicy For CPG Brands? The Shift to "Cultural...
The boundary between adult entertainment and mainstream influence is officially blurring, but will 2026 reveal a CPG industry still divided by "pearl-clutching" legacy standards and bold, culture-first...
View Article
![[-100%] Commodity Intelligence – (Android Apps)](http://play-lh.googleusercontent.com/j67-qJvmnn4xnVlYVZ9ZhtZUJIgwjKekJGoKQT6D1KHcWGZxtQaFroummEvwV17na7tyh1pGbbeWCRdWtTKqeg=w950-h950)
